NYC: Frey Willie Madison Avenue 4/2011

Frey Willie

Frey Willie Madison Avenue

Next stop on Madison Avenue was Frey Willie. I first learned about the Austrian brand while visiting Venice six years ago.

Centrally located on the Piazza San Marco, the shop was bustling with tourists.

At the newly opened Madison avenue location, the store was filled with New Yorkers looking for quality scarves and jewelry comparable to Hermès. In fact, Frey Willie was the producer of the Hermes enamel bracelets until just two years ago!

Frey Willie's Artistic Scarves

I got the matching scarf in Venice 6 years ago. The design is timeless.